Momentum Trading Strategy

Notes

Selling & Holding Winners

Managing a trade after it starts working: when to take profits, how to stay in big winners, and when to exit.

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$LQDA ×
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+251% Earnings. +1,843% Sales. And a Chart That Doesn't Care.

LQDA is another great reminder of why you should NEVER fall in love with a stock.

Look at these numbers:

  • Quarterly EPS growth: +251%

  • Quarterly sales growth: +1,843%

  • Fund ownership growth: +30.7% in the latest reported quarter

These are the kinds of fundamental numbers we study in the biggest stock market winners of all time.

But look at that chart. Massive selling volume, a complete breakdown through the 50-day and 200-day moving averages, and a stock down over 60% in just one month.

William O'Neil put it perfectly in How to Make Money in Stocks:

"The moral of the story is: never argue with the market."

Explosive earnings and sales don't give you permission to ignore price action, institutional selling, or your exit rules.

You can be absolutely right about a company's fundamentals and still lose a fortune trading its stock.

Fall in love with your process, not your positions.